Garosu-gil (가로수길)

I mentioned Garosu-gil in my previous posts about Korean cafe culture, but today I want to share more pictures of this beautiful little area within Sinsa-dong in Gangnam-gu, Seoul.

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“Garosu-gil” literally translates to tree-lined street, which describes this quaint street of fashion boutiques, cafes, and restaurants.

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This street is popular with tourists and Koreans because of its various themed cafes and western restaurants. It is also a very trendy area where celebrities are seen shopping or amateur models walk around hoping to be discovered by dslr-toting scouters.

20130508_184731This is one of my favorite spots along Garosugil. It’s towards the end of the street where you can relax over a cup of coffee. The open cafe style (featured on various coffeesmith chains) allows easy people watching, perfect for spotting the celebrities who may visit!

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20130508_165744I noticed that there aren’t many vintage stores in Seoul. Imported luxury goods are usually sold brand new at department stores or in Apgujeong’s Rodeo Street. I discovered Vintage Owls hidden in small alley. You have to go downstairs and the store is quite small, but there is a really good selection of vintage luxury brands in great condition. Though, the prices are still more expensive than buying brand new clothes and accessories made in Korea.

20130508_162642I was surprised to see Joyrich! This brand is native to Los Angeles but has grown quite popular recently. Since this area is filled with upper-class trendsetters, companies like Joyrich and BOY London are very popular among the people who live and shop around Garosugil.

20130508_163116Smaller boutiques like these are usually owned by aspiring designers who design and make their own one-of-a-kind clothes. The clothes are usually sold as free-sizes (one-size) and a bit pricier than what you will find in Hongdae or Idae (mass-manufactured), but it’s nice to find such unique pieces because fashion trends are so homogeneous in Seoul.

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Whether you’re by yourself, with a small group of friends, or a date, I highly recommend Garosu-gil in Gangnam. Save some money and an afternoon to walk down this beautiful street, I promise you won’t regret it!

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